Latin artist

Ed Maverick: booming Latin American artist

Eduardo Hernández Saucedo, better known as Ed Maverick, is a self-taught musician. At 15, the Mexican singer-songwriter took to the Internet to learn how to play the guitar. “All of a sudden I realized that I was getting good at playing guitar and making progress after watching tutorials,” says Ed. Billboard.

Two years later, he wrote his first song, which he never recorded. His second song “Te quiero” appears in his first album Mix Para Llorar En Tu Cuarto (which roughly translates to a mix to make you cry in your bedroom).

In a musical world dominated by reggaetón, Ed, now 19, stands out for his norteño-tinted folk-pop melodies and brutal, raw lyrics that typically tell stories of love and grief that challenge stereotypes of male sensibility.

“When I started writing and recording, it was just because I wanted to express what I was feeling. I didn’t have a plan or anything like that. It kind of happened,” sharing Ed.

The Chihuahua, Mexico native – who has gone viral on YouTube with some videos, like “Fuentes de Ortiz,” surpassing 40 million views – grew up listening to artists like Joan Sebastian, Juan Gabriel and Leo Dan. As a teenager, he discovered bachata and became a fan of Romeo Santos and Aventura.

“When I was in high school I bought a Romeo Santos CD and to this day my mom has it in the CD player in her truck. So every time she turns the truck on, she blows up Romeo Santos songs, ”he says.

While he still enjoys bachata tunes, his playlist now includes artists like Tame Impala, Cuco, The Marías and Tyler, the Creator.

Scheduled to make his Coachella debut in April, when Ed learned from his manager that he had been booked for the music festival in Indio, Calif., He was amazed: “I was doing a soundcheck at a concert when my manager called and said, ‘I have to send you something.’ What he sent was the contract to play Coachella and I said ‘is this real? I feel like I’m not as excited as I should be, though. I’m always like that. When I perform on a big stage I only get nervous / excited the same day.

Learn more about this week’s Latin artist on the rise below.

Last name: Eduardo Hernández Saucedo

Age: 19

Major achievement: “I would say play on KEXP. I’m a huge fan of the resort, so playing there was a major accomplishment. ”

Recommended song: “Ropa de Bazar”

And after: Ed is confirmed to perform at major music festivals, including his Coachella debut in April, and several festivals across Mexico, including Vive Latino and Pa’l Norte.