Latin artist

Latin artist on the rise: meet Alvaro Diaz


Diaz, who studied public relations at university, chose music as a hobby. But that all changed when he met famous reggaeton producer Víctor “Tunes” Cabrera of Luny Tunes, who then introduced him to Tainy.

“My first single was produced by Tainy,” he says of “Chicas de la Isla,” released in 2012. “It went viral in Puerto Rico because it mentions a lot of the island’s slang and of our people.

Today, Diaz is on the NEON16 management list headed by Latin Grammy-winning producer and musical director Lex Borrero. “I have fallen into a number of bad situations throughout my career,” he admits. “Tainy and I have many similarities and I feel very privileged about this opportunity. “

His Yandel-assisted track “Lo Que Te Duele”, released Thursday, October 29, follows his collaborations with Cazzu in “Deportivo” and Sebastian Yatra in “A Donde Van”.

“Full Harmony and I developed the song and it took me out of my comfort zone,” he notes. “We sent him to Yandel and in no time he sent his worms back. Tainy also added her flow to the track.

Although Diaz has been in the game since the age of 14, 2020 has become a milestone year in his career. “I have lots of ideas and new proposals,” he says. “My music is different and progressive, but with seasonings. I make art, that’s what I do.

Learn more about this week’s Latin artist on the climb below:

Name: Jorge Alvaro Diaz

Age: 31

Major achievement: “Yandel’s humility is impressive and he is an example to follow. I still can’t believe I have a song with him. It is the biggest achievement of my career so far. Listening to Yandel say my name at the end of the song was epic. I even hugged him!

Recommended song: “Lo Que Te Duele”

And after: “In November or December, I want to release my mixtape with about 17 songs titled Dias Antes, which I have been working on for some time. The concept is to show off the five different sides of Alvarito with trap music, reggaeton and more. During my forties, I also worked on another album called Felicilandia, which I hope will be released in 2021.


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