Latin artist

Latino Artist on the Rise – Billboard


When Ivan Cornejo was in college, he was heartbroken – an event that left him with scars and now fuels his inspiration for deep, dark lyrics that fuel his heartbreaking tracks.

And not so long ago, the Mexican-American singer-songwriter was in college: the 17-year-old remembers feeling the urge to write about “my situation” and began writing when ‘he was only 13 years old. He already knew how to play the guitar, which he learned himself at the age of 8 by watching YouTube videos. The first song he learned to play was “La Bamba” by Ritchie Valens.

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Drawing inspiration from previous sorrows has paid off. Cornejo topped Billboard‘s Latin Songwriters Chart dated October 30. Additionally, the newcomer got his first entry on any Billboard graph with Alma Vacia, his debut album, released via Manzana Records (with whom he signed in January), which came in second on the regional Mexican album chart (dated October 16). On Top Latin Albums, the set of seven tracks, featuring Sad sierreño hymns such as “Está Dañada”, peaked at No. 7.

“I’m still very young and I feel very grateful for all of this and my fans. I wouldn’t be where I am without them. I don’t know how to put it into words, ”he said Billboard. Quickly rising to fame, Cornejo thanks social media, especially TikTok, for helping his music ‘explode’.

“Social media has played a very big role in my music because without them all the trends on TikTok have really helped build my music.” Her chart-topping single, “Está Dañada”, went viral on TikTok two months ago with 1.4 million users (so far) on the platform using the song for their soundtrack. videos. The track peaked at No. 61 on the Billboard Hot 100, becoming only the second Mexican regional song to hit the All-Genre charts (October 23).

Born and raised in Riverside, California, Cornejo didn’t grow up listening to regional Mexican music. “To be honest, I didn’t listen to regional Mexican music until about three years ago, when my friends introduced me to T3R Elemento and Grupo Los De La O. That’s when I fell in love with the genre. But I grew up listening to everything my family listened to. Kudos to them for shaping my style, ”he says. “My brother listened to alternative rock like Arctic Monkeys, Tame Impala, and my parents listened to Café Tacvba. Very on the alternative side.

That’s why, if you listen carefully to his songs – all written by him – there is a hint of rock in his guitar solos. “Of course I want to keep the same style, very indie, redfish. People really love me for that. He admires the artist Junior H, who, he says, took a “risky step and changed the Mexican region, making our music more alternative. It’s scary because you don’t know how people are going to take it. But people accepted it.

Read more about this month below Billboard Latin artist on the rise:

Name: Ivan Cornejo

Age: 17

Recommended song: “Está Dañada” for sure. It’s a mix of indie with sierreño, and it represents me musically.

Major achievement: Hit # 1 on Billboardof the classification of Latin songwriters. I thought I might get there in a year or two, but it happened so soon. I am very proud of it.

And after: II’m going to release an album filled with songs of love and heartbreak and this will be my best album yet, I can guarantee that. With my first album, I barely understood how to write music. Now I’ve researched tons of music listening to a lot of different styles and understanding what makes a song catchy or why it makes me feel what I feel. I like to see how the music works; which makes it eye-catching, which makes you happy or sad. I take this into consideration now when making my own music. There is no release date on the new album yet but it is coming soon.