Latin artist

Latino Artist on the Rise – Billboard


Philadelphia-born Puerto Rican artist Luis Figueroa says all types of music surrounded his life growing up, from salsa and soul to R&B and beyond. It was then that an 11-year-old, Luis, began to explore his love for music. “I learned complete songs that showcased my vocal abilities,” he says. Billboard.

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But to tell the truth, it was his loving personality that sparked his interest. “My passion for music came from wanting to express what I feel, to express myself to the girl I loved,” he notes. “I am a very romantic person and I love the songs of Jerry Rivera and Luis Miguel, for example.”

Figueroa, a Berklee College of Music alumnus, got his feet wet as Romeo Santos’ accompanist and featured the singer on two of his international tours. “I admire him a lot, especially the way he treated his fans. Touring with Romeo was a good school for me, ”he says.

But according to Figueroa, who went viral with his heartfelt piano cover of “Flor Palida,” his career officially began when he signed with Marc Anthony’s entertainment company Magnus Media and then joined the Sony Music Latin roster in 2019.

In less than five years, the Philly native has performed at the Billboard Latin Music Awards, took the stage at the Premios Juventud, made his debut on Billboard charts, and was the opening act for Anthony’s Opus tour, to name a few accolades.

“We have an amazing relationship, he’s a blessing in my life,” Figueroa said of the salsa mogul. “When we toured together, he would share his advice and we would pray together. We have a great friendship and he’s an amazing mentor.

In 2020, his singles “La Especialista” and “Te Deseo” hit the Billboard Latin pop diffusion chart. Two years earlier, his collaboration on “Por Perro” by Sebastian Yatra had entered the Hot Latin Songs, Latin Airplay and Latin Rhythm Airplay charts.

“I had a hard time accepting it. I couldn’t believe my name was next to artists and colleagues I had admired for so many years, and seeing my name next to Magnus and Sony was awesome, ”he says.

Today, the singer-songwriter takes the tour with his new single “Hasta El Sol de Hoy”, a tribute to the timeless 1993 salsa song by Edgar Joel y Su Orquesta, which the singer at the era was Anthony Colón, Luis’s uncle.

“He plays an important role in my career because he always accompanied me in the studio at the beginning of my career”, he notes. “This song is not only the first single from my next album, but also a tribute to my uncle.”

Next, Figueroa will drop their first studio set, slated for May, called Canciones del Alma, an album that will include his versions of songs that “inspired and shaped him into the artist he is today”.

Learn more about this week’s Latin artist on the climb below:

Name: Luis Figueroa

Age: 31

Key Achievements: “Graduated from Berklee College of Music, singing with Marc Anthony in Premios Juventud, touring with Romeo Santos, signing with Sony Music, releasing my first studio album soon and what’s to come.”

Recommended song: “Hasta El Sol De Hoy” (acoustic pop version)

And after: “In addition to the album, a lot, a lot of music and, hopefully, will revive the concerts. I am already creating music for my second album, which will bring original songs but with the same romantic feeling you will hear in “Canciones del Alma”.