Latin artist

Legendary Latin artist Ozuna takes it to the next level with XSET partnership


MIAMI, April 7, 2021 / PRNewswire / – XSET, the world’s fastest growing lifestyle game organization, and award-winning Puerto Rican singer / songwriter Ozuna today announced a groundbreaking and far-reaching new partnership, which includes making d ‘Ozuna a managing partner of XSET, becoming the first owner of a team of Latin American artists. .

Since his breakthrough in 2016, Ozuna has been one of the most iconic and listened to Latin music artists in the world. During his short career he has received numerous accolades and recognitions, including winning the 2020 BMI Latin Award for Contemporary Song of the Year with “Taki Taki“and again this year, winning BMI’s Contemporary Latin Composer Award for the second time. He has developed a dedicated global following of over 43 million social media fans around the world, and has collaborated with some of the most big names in Urbano music, like Daddy Yankee and Nicky Jam, as well as world famous megastars like DJ Snake, Cardi B, Selena Gomez, Post Malone, Jennifer lopez, Snoop Dogg, Tyga and Sia, among many others. Ozuna has appeared in major films, including the recent “Tom & Jerry”, and will be seen in the upcoming F9 (“Fast and Furious 9”). Not only did Ozuna’s musical talent and cinematic work appeal to XSET, but his natural entrepreneurial instinct, vibrant creativity, and holistic outlook on the international gaming lifestyle were a major factor in consolidating this partnership.

Founded on a commitment to diversity and fairness in games and business, XSET’s mission also includes elevating the representation of communities of color, women and all gamers who have their own style and boast. . In his business ventures, Ozuna is also engaged in the same, making their partnership a natural fit. A true gamer, Ozuna plays Fortnite, CS: GO, FIFA, and PUBG Mobile, and will bring his unique gaming skills, entertainment style and personality to the game and content of XSET.

“I’ve always loved games and with the global explosion of gaming culture it was important for me to be one of the early players – both from an ownership perspective and from a talent side. “says Ozuna. “The mix of music and games will only get bigger and with XSET I’m happy to lead the way.”

“When we first started talking to Ozuna and his team, I was blown away by their incredible and multidimensional approach to business. Beyond Ozuna’s incredible musical talent, his vitality, his exuberance for life and his desire to bring his love of gaming to global Latin culture makes him the ideal embodiment of XSET ethics, ”says CEO and co-founder of XSET, Greg selkoe, “We are very honored and delighted that Ozuna has chosen XSET as their team and family of players.”

Over the coming weeks and months, Ozuna and XSET will embark on several important business initiatives, including games, content creation, NFTs, and product drops. Wil eddins, XSET Co-Founder and Director of Sales and Licensing, says: “Ozuna is the pinnacle of fashion, music and business right now and I look forward to whatever we do together in the field of fashion and clothing. “

The director of Ozuna Edgar Andino says, “To inform the partnership as a whole, Ozuna will leverage his unique expertise in the market as he and XSET expand and develop esports in Latin America and the United States. Once again, XSET continues to live up to its reputation as the fastest growing gaming organization in history, and this partnership will undoubtedly accelerate the pace of that growth exponentially. We’re excited about what’s to come. “

More than ever, the worlds of music, business and games intersect. Ozuna and XSET are known for their passion, enthusiasm and genuine love of games and culture.

About XSET

At just nine months old, XSET was founded by game and culture veterans Greg selkoe, Marco mereu, Clinton sparks and Wil eddins. Xset has already established itself as a distinctly different type of game organization. In addition to aligning some of the best competitive esports teams in the world, XSET seeks to create a cultural movement around a shared love of the game. The collective continues to grow at a breakneck pace, partnering with brands from prominent names such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Wahlburgers, and attracting world-renowned talent including Grammy-nominated hip-hop artist Swae. Lee, BMX legend Nigel Sylvestre, 14-year-old Olympic female skateboarding phenomenon Minna stess, Fortnite pro Thwifo and professional athletes such as the NFL star Kyle Van Noy of the New England Patriots. Additionally, XSET features the best competitive esports teams, including the best CS: GO team in the world, which just happens to be all-female. Located at the intersection of gaming and culture, XSET’s robust merchandise offerings are some of the most sought-after in the industry, with high-profile collaborations and exclusive pieces fans can’t find anywhere else. XSET is guided by principles of integrity and creativity, defining what it means to be cultural leaders in space for generations to come. For more #reptheset

About Ozuna

The award-winning Puerto Rican singer and songwriter OZUNA is one of the most iconic and listened to Latin music artists in the world. Since launching his career in 2015, Ozuna has won countless accolades, including being on Time magazine’s Most Influential People list (2019) and winning the Contemporary Latin Songwriter Award from the year (2019) and Contemporary Latin Song of the Year from BMI.Taki Taki“(2020). He also holds four Guinness World Records.

Ozuna continued to break down barriers and make history throughout 2020. He was one of the top 10 most streamed male artists – in all genres – on Spotify, as well as one of the top 10 global artists. on Youtube. Billboard named “Caramelo Remix” among its top 25 Latin songs of the year and one of the top 100 songs overall. He won his first two Latin GRAMMY® in November. In September, ENOC became his fourth consecutive album to debut at No. 1 on the Billboard Top Latin Albums chart. He was the most nominated artist at the Billboard Latin Music Awards and tied for the first winner at the Premios Tu Música Urbano. In February, he received the Silver and Gold Seagull awards at the prestigious Viña del Mar International Song Festival in Chile. He launches himself in 2021 as one of the most nominated artists at the Premio Lo Nuestro, while releasing the collaborative album Los Dioses with his friend and colleague Anuel AA, which debuted at No.1 on the chart of the best albums. Latin Billboard. Ozuna also recently won the BMI Contemporary Latin Songwriter Award, for the second time.

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