Latin artist

Meet Grupo Firme – Billboard


With a suitcase full of dreams, heartfelt lyrics and appealing melodies from Banda, Grupo Firme has managed to find its way from the underground music scene to the Billboard graphics.

The young Mexican regional group – made up of Eduin Caz, Abraham Hernandez, Johnny Caz, Joaquin Ruiz, Christian Gutierrez, Jose Rubio and Dylan Camacho – formed in Tijuana, Mexico, in the spring of 2013 under the name Grupo Fuerza. At first they were considered an underground group for the informal way they created and delivered their music: a group of friends improvising in pisteadas and carne asadas (widely translated into dating) and ends with videos on social media.

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This is how Grupo Firme, which officially changed its name in 2014, created a buzz in the music industry.

“We had to record music that way… throw a party, without planning, spontaneous, and it worked for us,” singer Eduin Caz said. Billboard. “’Juro Por Dios’, ‘Ni El Dinero, Ni Nada’ and ‘Pideme’ were our first songs to go viral. It was like magic. People sing our songs and recognize us on the streets, and it’s worth gold.

Since 2017, Grupo Firme has been under the management of Isael Gutierrez, who heads the Music VIP Entertainment label. Today, Grupo Firme is on the radar – as spontaneous as ever – but exports its music internationally.

On the Billboard charts, the group has six entries on Regional Mexican Airplay, five entries on Hot Latin Songs and six entries on Latin Airplay. Lenin Ramirez’s assisted “Yo Ya No Vuelvo Contigo” reached the Top 10 on both Hot Latin Songs and Latin Airplay and peaked at No. 1 on the Mexican Regional Airplay ranking dated June 6, 2020.

Currently, Grupo Firme is doing the rounds with their single “Enloqueceme”, which is a clever banda-pop version of the classic OV7, performed by Caz’s brother and the band’s second vocalist, Johnny Caz. They’re also making waves with some innovative pop-urban collaborations that have sprung up this year, including work with Reik, Carin Leon, C-Kan, and JD Pantoja to name a few.

“It all happened so fast, but we merge with other genres, and people accepted it,” Caz says. “Yes, we sing Regional Mexican, but our sound is very versatile. We make music not to compete, but to share. This is how I describe Grupo Firme.

Learn more about this week and the last of 2020, Latin Artist on the Rise:

Names): Eduin Caz (singer), Abraham Hernandez (second singer), Johnny Caz (second singer), Joaquin Ruiz (bajo sexto), Christian Gutierrez (bass), Jose Rubio (drums), Dylan Camacho (accordion)

Age): 21 to 30

Major achievement: “We’ve had a lot, especially everything that has happened in our career this year,” Caz shares. “But I think one of our bigger guys managed to sell Rodeo Texcoco. We are the only artists, in 22 years of history, to fill the room with more than 33,000 people. We also sold out a pre-sale at Staples Center in just a month, and had to open a second date. “

Recommended song: “All of them! But if I had to pick one, it would be ‘El Toxico’ because it represents us,” Caz says.

And after: “We’re coming up with everything in 2021. We have a studio album with brand new songs. Espinoza Paz, Eden Muñoz (Caliber 50), Horacio Palencia and many others will be part of it, ”reveals Caz. “If things calm down with the pandemic, we also have an attempted tour of the United States in March. With the help of our manager, we also plan to have a professional strategy for our next releases.