Latin artist

Rising Latin Artist – Billboard

When Lili Zetina was a little girl, she used to pretend that the sheep she fed on her family’s humble ranch were an audience, and she put on a show for them. Her first memories of having felt this desire to sing date back to the age of 3, when she was growing up in the state of Michoacán in Mexico.



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“My childhood was difficult because we were very poor,” says Zetina. “But living in poverty has marked my life and it now makes me appreciate what God gives me every day.” Music has become an escape out of this world. And that was also what really fed his soul. “For me, music was and always will be my solace and a kind of release from joy or sorrow.”

Although music was part of his daily life, with Chalino Sánchez and other corrido artists for the soundtrack of his life, pursuing a career in music seemed unimaginable. So she put those dreams aside. She married young and emigrated to the United States in search of the so-called Sueno Americano, or American Dream. She’s since jostled, going from waitress to singer in restaurants (the same one she was a waitress in) and now a promising career in corridos, making a name for herself in a male-dominated space. His songs such as “Te Cobraron Caro Los Años” and “El Grande De U”, like all grassroots corridos, tell stories of hardship.

“My songwriting style I don’t think I ever learned to write a song, in fact, I didn’t even know I could write,” she says. “But from bad luck always something good. So my first song was born out of betrayal. From then on, I just wrote about things that had happened to me because other people were going through those things too.

Zetina, who launched her own recording label, Zetina Records, to release her own music, says that while gender inequalities still exist, sharing success stories like hers will inspire a new generation of people. regional Mexican artists. “I think it will always be difficult,” she begins. “But I’ve always said people will start believing in you when you show them you’re serious.”

For now, Zetina wants to continue being an independent artist and continue to develop her brand on her own. “I have my own label and I don’t say that to brag. As a woman, no one will really support you. And we have to show men that they value and respect us in this genre.

Zetina is set to be part of the Women on the Rise panel during this year’s Billboard Latin Music Week, which will be hosted by singer/songwriter Elena Rose. She will be joined by other emerging artists such as Tini, Emilia Mernes, Tokischa and Mariah Angeliq. The conversation will take place on Tuesday, September 27 at Faena in Miami.

The 32nd edition of Latin Music Week, the oldest gathering of the Latin music industry in the world, will be filled with back-to-back appearances from artists such as Chiquis, Ivy Queen, Camilo, Romeo Santos, Maluma, Grupo Firme and Chayanne, to name a few, throughout the week in Miami.

Below, check out this month’s rising Latin artist:

Last name: Lilia Zetina Marin

Recommended song: It’s hard to choose but “Hola Papá” is probably the song that defines me. I never thought I would be a songwriter; I just write what I feel. But this one in particular, whenever I feel sadness in my heart, I remember it. I wrote it for my father.

Major achievement (to date): I would say to be able to feed my children while working in the career of my dreams. Today, I can give my children a better life and that’s beyond anything I’ve ever achieved as a songwriter. And also, that I’m one of the women from the Mexican region who works very hard among a group of men.

And after: I’m enjoying every month this year so there’s a bunch of corrido duets I’m going to release. I have a duet with El Mimoso, Banda Los Costeños, Erika Vidrio, Diana Reyes and many others. I will also have a role in an upcoming Mexican film, and I am planning many projects for 2023.