When you think of successful Latin music artists, the name âDrake Bellâ probably doesn’t come to mind. In fact, the name “Drake Bell” probably doesn’t come to mind when you think of all musician – the man hasn’t been much on the radar since his Nickelodeon went off the air in 2007. But recently, the former teen star made headlines for his unexpected career pivot.
Fans were confused when Drake Bell posted a video on Instagram announcing his services on the celebrity âscreamâ app, Cameo, on Saturday. While the message was trivial (find me on Cameo! Pay me money!), The content was surprising: Bell relayed the message in English and Spanish. A deeper dive into Bell’s social media history quickly explained the confusing post.
Last November, Bell announced on its Twitter page that it would now post only in Spanish on its social media pages.
Soon after, he changed his profile name from “Drake Bell” to “Drake Campana” (to find?). It also features a Mexican flag next to its name.
So far, Bell has released a Spanish and English language double album titled âSesiones En Casaâ with songs titled âFuego Lentoâ and âLa Camisa Negraâ. According to statistics from Spotify, Bell’s strategy seems to be working. Of the dozens of songs he released during the year, two of the top five Spotify songs released by Bell are in Spanish.
It looks like Drake “Campana” Bell is really committed to becoming a full time Latin pop star.
Bell described his decision in a July interview with Esquire Mexico. âI wanted to do something with Latin beats for my fans in Mexico,â he said. âI wanted to do something like what I heard on my tours and visits in Mexico. I love it writing in Spanish is a beautiful language.
He explained that his love of Mexican culture comes from growing up in Southern California, which is geographically close to the Mexican border. Growing up near Mexico made him “fall in love” with culture. He also posted on Instagram a photo of his own Mexican ID card with a Mexican address, suggesting he made the country his new home.
Some fans are skeptical about the timing of Bell’s image overhaul.
Earlier this year, Bell’s ex-girlfriend Jimi Ono took to TikTok to accuse the singer of abusing her while they were together from 2006 to 2009. Ono described the accusations in a disturbing TikTok video.
âWhen I started dating Drake, I was 16. I was homeschooled. I moved in with him,â Ono said. âIt was only about a year since the violence. verbal abuse started, and when I say âverbal abuse,â imagine the worst kind of verbal abuse you could imagine, and that’s what I got. “
Bell has publicly denied the charges, calling them a “misguided quest for more money or attention.” Other observers have noted that Bell started its new branding about a year ago, while Ono’s accusations became public only a few months ago. So it looks like Bell’s decision to focus on his Mexican fans had been in the works for some time.
It’s likely we’ll never know the real reasons for Bell’s decision to become a Latin artist, but it’s highly plausible that his sales simply performed better in Mexico. And if his new branding was just a shot for more attention, wellâ¦ it works.
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