Latin artist

Ivan Cornejo: a booming Latin artist

“I’m still very young and I feel very grateful for all of this and for my fans. I wouldn’t be where I am without them. I don’t know how to say it,” he said. Billboard. Quickly rising to fame, Cornejo thanks social media, especially TikTok, for helping his music “explode”.

“Social media has played a very big role in my music because without them all the trends on TikTok have really helped build my music.” Her chart-topping single, “Está Dañada”, went viral on TikTok two months ago with 1.4 million users (so far) on the platform using the song for their soundtrack. videos. The track peaked at No. 61 on the Billboard Hot 100, becoming only the second Mexican regional song to hit the All-Genre charts (October 23).

Born and raised in Riverside, California, Cornejo didn’t grow up listening to regional Mexican music. “To be honest, I didn’t listen to regional Mexican music until about three years ago, when my friends introduced me to T3R Elemento and Grupo Los De La O. That’s when I fell in love with the genre. But I grew up listening to anything. my family listened. Kudos to them for shaping my style, ”he says.“ My brother listened to alternative rock like Arctic Monkeys, Tame Impala , and my parents were listening to Café Tacvba. Very alternative. “

That’s why, if you listen carefully to his songs – all written by him – there is a hint of rock in his guitar solos. “Of course I want to keep the same style, very indie, rockfish. People really love me for that.” He admires artist Junior H, who he says took “a risky step and changed the Mexican region, making our music more alternative. It’s scary because you don’t know how people are going to take it. But people accepted it. “

Read more about this month below Billboard Latin artist on the rise:

Name: Ivan Cornejo

Age: 17

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