The 28th edition of MTV’s Europe Music Awards (EMAs) took place on Sunday November 14, during which Colombian Maluma was crowned “Best Latin Artist” of the year.
“It goes to Medellín, Colombia, which is no longer Pablo Escobar, now it’s ‘Maluma, baby’ and J Balvin,” said the reggaetonero as he received his award at the Papp László Budapest Sportaréna.
During his speech, Maluma took the time to thank his team and his mother. “Mom, I love you,” he said in Spanish after saying he was proud to be Latino. But he also took the opportunity to explain his career, “it was hard to get there,” he said, happy with his prize.
The ceremony also saw the premiere of her new song “Mama Tetema,” a remix of the song “Tetema,” by Rayvanny, an Afro-pop exponent who collaborated on the remix. Maluma is now riding the wave of success and the boom of Afro-pop around the world.
In the “Best Latin Artist” category, Maluma competed against Bad Bunny, J Balvin, Rosalía, Rauw Alejandro and Shakira.
At the awards ceremony, other Latin musicians were honored by region just before the MTV EMAs gala. Alemán won Best Latin Artist in North America; Tini won Best Latin Artist in South America; Sebastián Yatra won Best Latin Artist in Central America; and Manu Gavassi won the prize for best Brazilian artist.