On TikTok, Ryan Castro’s “Mujeriego” sound has nearly two million video creations. People of all ages and from all parts of the world connected with the vibrant fusion of merengue that ultimately put Castro on the map. But 14 years ago he was singing on local buses trying to make a living.
“My story begins in my humble piece of Pedregal (located in the north of Medellín)”, says Castro Billboard. “Since I didn’t have enough resources for my studies, I started singing at bus stops and on buses. This is how I was able to buy my own clothes and support my family.
A dreamer heavily influenced by hip-hop biopics, like Eminem’s 8 miles and 50 cents Get rich or die trying‘ Castro said his first supporters were his friends from the neighborhoodwho baptized him as their own “cantante del ghetto” (singer of the ghetto).
His strategy at the time was to upload his music to YouTube and SoundCloud without any real marketing plan. As his music circulated locally, he landed on the radar of famed Colombian artist Kevin Roldan, whom he credits as the first artist to “support my music and get involved with my project”.
It was then, about four years ago, that he decided to take his music career seriously and put together a team. Now, with a strategic plan behind all his releases, Castro has positioned his music internationally, with singles such as “Mujeriego” and “Jordan” entering both the Billboard Global 200 and Global Excl. American charts.
“’Jordan’ is the song that everyone identifies with me,” he says. “I think it’s my biggest success because it’s linked to urban fashion and my personal flow. ‘Mujeriego’, on the other hand, shows my versatile and explorer side. Many artists are criticized for taking the risk to do other genres, but I got a lot of support, even from the biggest merengue artists.
Castro’s career has been catapulted over the past year or so, not only establishing a friendship with Karol G, but also opening his show “Bichota” at Estadio Atanasio Girardot in Medellín and winning the Heat Latin Music Award. 2022 for best new artist. He is also twice nominated for the next Premios Juventud for best male artist of the new generation and best social dance challenge for “Jordan”. In August, he will continue his first-ever US tour, presented by BC Management, which has already made successful stops in Miami, West Palm Beach and Orlando.
As for an artist who derives from neighborhoods at Medallo and is the Colombian star of the moment, Castro owes everything to two things: dedication and support: “It’s the discipline I’ve had in my career,” he notes. “I work daily for my projects, my dreams and my fans. I believe it’s a team effort of my audience and Ryan Castro as an artist.
Learn more about this month Billboard Latin artist on the rise below:
Last name: Brian Castro
Recommended song: “Jordan”
What’s one thing we should know about Medellín’s music scene? “There is a lot of talent in the streets of Colombia. A lot of them don’t even have social media or want to be famous, but they’re great singers and producers. I want people to know that emerging artists in the country work hard with a lot of love and respect. There is no war between the artists, on the contrary, we are united, we collaborate so that the genre can grow in our country. I know that one day they will have the same opportunities as me.
Major Achievement: “I must say my two tours in the United States and in Europe. It’s so important for me to take my music outside of Colombia.
And after: “I’m working on my first album called ‘El Cantante del Ghetto’. I want there to be a lot of collaborations, especially with artists I grew up with. I put a lot of love into it and I hope it will mark the beginning of many beautiful things in my career.