Latin artist

Rising Latin Artist – Billboard

When Ivan Cornejo was in college, he was heartbroken – an event that marked him and now fuels his inspiration for deep, dark lyrics that fuel his heartbreaking tracks.

And it wasn’t too long ago that the Mexican-American singer-songwriter was in middle school: the 17-year-old remembers feeling the urge to write about “my situation” and started writing when he was only 13 years old. He already knew how to play the guitar, which he taught himself at age 8 by watching YouTube videos. The first song he learned to play was “La Bamba” by Ritchie Valens.

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Drawing inspiration from previous heartbreaks paid off. Cornejo topped Billboard‘s Latin Songwriters Chart dated October 30. Additionally, the newcomer got his first entry on any Billboard graph with Alma Vacia, his debut album, released through Manzana Records (whom he signed in January), which arrived at No. 2 on the regional Mexican album count (dated October 16). On Top Latin Albums, the seven-track set, featuring sad sierreño anthems such as “Está Dañada”, peaked at No. 7.

“I’m still very young and I’m very grateful for all of this and for my fans. I wouldn’t be where I am without them. I don’t know how to put it into words,” he says. Billboard. Quickly rising to fame, Cornejo credits social media, especially TikTok, with helping his music “explode”.

“Social media played a very big role on my music because without them all the trends on TikTok really helped build my music.” Her chart-topping single, “Está Dañada”, went viral on TikTok two months ago with 1.4 million users (so far) on the platform using the song for the soundtrack of their videos. The track peaked at number 61 on the Billboard Hot 100, becoming the second regional Mexican song to chart on the all-genre chart (October 23).

Born and raised in Riverside, California, Cornejo didn’t grow up listening to regional Mexican music. “To be honest, I didn’t listen to regional Mexican music until about three years ago, when my friends introduced me to T3R Elemento and Grupo Los De La O. That’s when I fell in love with the genre. But I grew up listening to everything my family listened to. Kudos to them for shaping my style,” he says. “My brother listened to alternative rock like Arctic Monkeys, Tame Impala, and my parents used to listen to Café Tacvba, very on the alternative side.

That’s why, if you listen carefully to his songs – all written by him – there’s a hint of rock in his guitar solos. “Of course I want to keep this same style, very indie, rockfish. People really like me for that. He admires artist Junior H, who he says took a “risky step and changed the Mexican region, making our music more alternative.” It’s scary because you don’t know how people are going to take it. But people accepted it. »

Below, learn more about this month Billboard Rising Latin Artist:

Last name: Ivan Cornejo

Age: 17

Recommended song: “Está Dañada” for sure. It’s a mix of indie with sierreñoand it represents me musically.

Major Achievement: Hit the No. 1 on BillboardChart of Latin Songwriters. I thought maybe I would get there in a year or two, but it happened so fast. I’m very proud of it.

And after: II’m going to release an album full of songs of love and heartbreak and it’s going to be my best album yet, I can guarantee that. With my first album, I barely understood how to write music. Now I’ve researched tons of music listening to a lot of different styles and figuring out what makes a song catchy or why it makes me feel the way it makes me feel. I like to see how the music works; what makes it eye-catching, what makes you happy or sad. I take that into consideration now when I make my own music. There is no release date for the new album yet but it will be soon.